Zambia Food and Drink

Nshima

Although Zambia is not really famous for its cuisine you can find some interesting menus there. Some towns like Livingstone and Lusaka have great western-style restaurants and curry houses that offer great meals. Also, there are many lakes that are filled with fresh fish that both local fishermen and restaurants can gain from. So you can also expect to enjoy different fish dishes. You can also look forward to enjoying barbecued game meats and more. You can also enjoy the Zambian diet but the diet is heavy on starch and comfort foods like soups, beans, and stew. In case you are not up for that there are many to enjoy at different restaurants across the country. As you go about driving your car to the best restaurants for great meals and your car fails you, you might consider a car breakdown recovery to get you home or to your destination.

Talking of beverages there is a lot including the country’s popular lager which is called Mosi. The name was derived from Victoria Falls. When you visit the rural areas the experience may be different as you get to join locals in drinking maize or sorghum beer that is usually homemade. The drinking age is from 18 years.

Zambian Specialties

nfd

Nshima- this is stiff ground maize made porridge. This staple is eaten in the rural areas daily but a thinner version of this may be taken eaten for breakfast with sugar and butter added to it.

Freshwater Fish- there are different kinds like Bream, Nile perch and salmon. They are found in Kafue, Luapula and also the Zambezi.

Ndiwo- this is a sauce that you get from boiling fish and vegetables or meat in general. It is usually served with nshima.

Samp and beans- this is a dish that is full of starch. It is made from crushed maize kernels and beans.

Ifisashi- this is a meal for the vegetarians.  It is a stew that is made with peanuts, tomatoes, spinach as well as cabbage. And just like ndiwo it is also served with nshima if you wish.

Biltong- dried meat that is spiced. It is usually made from beef or some game meat.

Kapenta- small sardines from Lake Tanganyika are salted and dried in the sun before consumption

Sauteed insects-  insects are like grasshoppers, caterpillars, cicadas, flying ants as well as mopane worms. Found mostly in rural Zambia.

Mosi- it is the famous local beer

Chibuku- this is opaque that is homemade with4 maize and sorghum.

 

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Web Design In Zambia

Web Design in Zambia

Why do I need a website for my business?

Web Design in Zambia

This is a question I am often asked and I must say I never seize to be amazed. Web Design in Zambia is still something novel to a lot of small businesses, this may be the reason they remain small, frankly speaking. What many businesses coming up realize too late is the competition is tough in the market place, mere existence is not enough. Statistics say 5% of business start-ups make it through the first five years of operation. If this doesn’t paint the right picture on the need for a company to market itself well I don’t know what will. Of Course, some companies fail due to bad management and all, but there are very good business models that fail due to lack of exposure.

Old Vs New

Online Marketing Zambia

Since we are stressing on the importance of exposure as a business, what ways can you market yourself better? How has it been done and how is the competition doing it today? These are questions you should ask yourself as you move forward. Some traditional ways of marketing may still be relevant but most of them are becoming obsolete. A website is a must for every business that takes itself seriously. The world we are living today is becoming more and more digital by the minute. Information is now at our fingertips, relevant market players have long since adapted to this reality and make use of websites, online marketing to reach potential customers.

Good and Bad Websites

Web Design Zambia

Sad to say but having a website is not enough, the quality of your website is also an important aspect. Bad websites are as good as having none, you should pick your developer carefully as the wise say cheap is usually expensive. A good website, first of all, has to be responsive on all platforms. I’m talking about on desktops, laptops, tablets, and mobile phones it has to be clearly readable on all these devices. Another quality of a good website is speed, the speed at which the website loads on devices, you don’t want potential clients to get bored whilst your website is still loading. You can measure the speed of your website using websites such as Pingdom they tell you the size, speed and other aspects about your website. A good website should have several pages and enough content to be regarded as an authority in your industry. I can not say this enough DO NOT DO ONE PAGED WEBSITES. One paged sites will not be taken seriously by the Google algorithm and you can’t organically attract good traffic. Search Engine Optimisation is another quality of a good website, make sure your website is optimised for google, bing and other search engines. Writing blog news like this article you are reading covering topics around your area of business is also very good for your website as Google will recognise you as an authority within your field. These are some of the factors that determine if a website is a good one or not. If you would like us to do a full audit for your current website for free or maybe you would like to upgrade your website contact us.

You Get What You Pay For

Cheap websites will give you cheap results, apart from appearance there is much more to a website that will aid you in your success. Get a well-versed professional to do your website development and ask them about some of the tips we shared to access if they can make a good website for your business.

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6 Essential Tips for Building Proper Website Structure

web design
Website structure is about the navigation of your website. How user-friendly is your site? Is it easy enough to move from page to page, without losing the visitors along the way from distractions? Use these 6 steps to continue developing your website and connect with your visitors.
  1. Develop a clear hierarchy and text links that help the users move from page to page within your site.
    1. Your site navigation plays a role in how long a visitor stays on your site. If they can get to the destination in a few simple clicks, you’ve built successful site navigation. If it takes a visitor more than three clicks, you’ve lost them and they may never return. Don’t let that happen!
  2. Keep links on a given page to a reasonable number.
    1. Using inbound links helps your visitors get to the final destination on your site faster. By creating links out of the text on the web pages, your can directly take the visitors to the related page. Just don’t go link crazy within the content, as that can distract the visitors and they may end up leaving all together.
  3. Try to use text instead of images to display important names, content, or links.
    1. Text is straight to the point, telling the visitors exactly who or what the information is about. Images can take away from the point you are trying to make. Be clear and concise.
  4. Make sure title elements and alt attributes are descriptive and accurate.
    1. This is where your long-tailed keywords can be incorporated. Use the one keyword you are focusing on for the page in your page title, meta description, and alt tags. Your page content should be directly related with the keyword you use. Doing so will help to keep your page unique as well, which follows the rules of SEO.
  5. Focus on buyer personas when creating your pages.
    1. Think about your target audience when you build out your pages. What would they be looking for? Why are they at your site? Help them navigate through your site by building the path for them. Make your goal obvious and show them the action they should take, such as call-to-actions.
  6. Check for broken links.
    1. Simply put, no one likes a broken link or site. Make sure everything is working properly and test EVERY link you create. A broken link leads to your visitor leaving. We don’t want that happening, do we? (This is where using Google Webmaster Tools is very important, as they will notify you of any broken links and website errors.)

By following these steps, you’ll be creating a useful info-rich website with pages of content that clearly and accurately describe your products and services. Don’t lose your visitors and possible sales to a poorly developed website. Help them through the sales process by guiding them through your website.

Is your website structure easily navigable? How do you guide your visitors through your site? If all this seems complicated for you why not outsource professionals who know to do so. 365 marketing solutions are specialists in web designing and online marketing. Get in touch with them for your website designing or upgrades.

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Should You Google Adwords for Business

To get the most out of Google AdWords and online advertising in general , it’s critical to understand exactly how it works and what it can do for your business if done well.

Just about every business has dabbled in some kind of pay-per-click (PPC) advertising. Just as it sounds, PPC is a type of advertising and Internet marketing where you pay a fee every time someone clicks on one of your ads. The goal is to increase your website traffic, which ideally drives more sales and better search engine rankings. Arguably, when businesses choose to use Google AdWords they are leveraging the king of PPC advertising.

While a number of businesses sing Google AdWords’ praises, it can quickly become a money pit for others. Let’s take a look at some of the pros and cons of using Google AdWords to help you determine if this is an appropriate advertising measure for your business:

Pro: Target Specific Traffic

One of the biggest reasons businesses use Google AdWords is the ability to direct targeted traffic to your website. By using specific keywords related to your business, people searching for your service or product are serious about buying. This means, if they click on your ad and visit your website, there’s a good chance they will convert from prospect to customer. With Google AdWords you can also target by location, which is beneficial for restaurants, hotels, and other local businesses.

Con: A Learning Curve

There’s no easy way to become a master of Google AdWords. It is a game you have to master through experience and testing. This isn’t always an option for those with limited time and small budgets. If you don’t know how to select your keywords of budget your campaigns, you can end up spending more than you make.

Pro: Easy Measurability

Your marketing is only as successful as your tracking and measuring. With Google AdWords, you can measure every element of your marketing campaign. You’ll know exactly how much you’re spending, how effective the effort is, and what your return on investment is. This can make it easy for you to determine whether this form of advertising is working for your business.

Con: Potential to Lose Money

As we stated earlier, you can quickly spend money and see little to no results if you don’t understand how Google AdWords works, how to monitor campaigns, and how to make the most of your keywords. For one, Google evaluates how your campaigns are organized. If you have a poor quality landing page or if it doesn’t meet Google’s guidelines, your quality score will decrease. The lower quality score you have, the more you have to pay for the keywords you want. Additionally, it’s pricey to use valuable, and competitive keywords. The more advertisers using your desired keywords, the more expensive it will be. You could end up paying $5 per click and deplete your budget very quickly. Often, large companies with big budgets are the only ones that can afford popular keywords.

Pro: Faster than SEO

In driving traffic to your website via ads, Google AdWords also helps your SEO. It’s also more instantaneous than the old-fashioned SEO techniques – changing titles, headings, and meta tags – which can take months to implement and see results. According to research conducted by Moz, Google AdWords can even be more effective at converting than organic search traffic – twice as well, in fact. Thats not to say that traditional SEO doesn’t matter. In fact, if you’re looking to improve SEO rankings read our guide How Rich Schema Structured Markup Helps to Improve SEO Ranking

Con: Be Careful With Google’s Recommendations

If you’re going to use Google AdWords, remember this: Google is making money off your campaigns. This means they are likely going to recommend that you pay more and pursue more popular (and more expensive) keywords in order to get listed on the first page of Google. While these suggestions can be nice, you have to be smart about your strategies. Run your first campaign to determine what price you actually end up paying per click. Then you can adjust your campaign settings based on your needs, not what Google wants.

As you can see, Google AdWords can be very powerful for those that know what they’re doing. If you want to harness the powers of Google AdWords, but aren’t a master yourself, consider working with a marketing agency or someone who is well-versed in the intricacies and nuances of creating effective and cost-friendly campaigns.

source: digital style

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5 Reasons Why Internet Marketing Is Important For Your Business

Importance of online marketing

Internet Marketing

To market yourself and to promote your products and services, you need the support of internet marketing. If you are planning to start a business or you are on your way and want to improve your business you can hire an online marketing agency which takes care of all activities from designing the website for your business to implementing various marketing techniques including Internet marketing. Internet marketing will help you in improving your business brand visibility, traffic and sales. Below are the top 5 reasons why internet marketing is important for your business.

To increase the visibility of your business

These days everything can be done online from buying movie tickets, to buying furniture for the home. The Internet has brought tremendous changes to our lifestyle. Every business should recognise this and establish their presence on the internet. Internet marketing is beneficial for all the types of businesses. This will allow you to expand your visibility to a larger population.

To connect with the customers

Social media marketing allows you to connect with your potential and returning customers. Update your customers with the new or latest features of your business. You can publicise the upcoming products or services and give a small description of these good and services to your customers. By doing this you can attract new customers in the future.

To cope up with the competition

These days people are able to access and purchase a wide range of goods from online with the help of internet. It is very crucial for any business to maintain the competition against the small, local and large online retailers and businesses. Businesses should make proper use of the internet marketing.

It is good for research and development

You can research good keywords which suits your business. You can make use of these keywords in your business to place your site on the top of the search engine results. Proper keyword usage allows you to drive potential traffic to your site. this is the best way to win new customers.

Legitimate yourself

By establishing and maintaining the presence online, business can show their customers that their business is active, dynamic and working to improve and is trying to grow. The Internet allows local businesses to legitimate themselves as successful companies. By this they will be able to win and retain a large customer base.

source: tisindia

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Advantages of Social Media Platforms in your Business Website

A website is a set of pages with a single domain that can be accessed via the internet. Almost every savvy business owner today owns their own website to either boost sales, showcase their services or products or, as is most often the case, accomplish both.

Business websites can help every individual see the services and products a business has to offer without physically visiting the company’s offices or showrooms, depending on the nature of the business. Having a website benefits a company in more than one way, but the major advantage is it provides an avenue for business growth. Business owners can connect their website to various social networking platforms. These tools can then be used to attract visitors to their website. Below are few of the major social networking sites that most people use and their specific advantages.

Facebook
Facebook is one of the leading social networking platforms consisting of a significantly large number of users. Company owners can create a Facebook Page for their business where they can customise, upload pictures and post videos of any nature (within reason of course). More importantly, they can post updates about their products and service offerings. It’s important for Facebook pages to have an effective design. This will attract users to follow your page, given its appeal and relevant content. It’s been proven that posting events or content with an image will help you gain more followers. Most Facebook users don’t bother to check updates which consist purely of text.

Post events or thoughts your audience will enjoy and appreciate. This will prompt more sharing of your posts. Uploading pictures about your products along with information will help followers or potential customers know more about what you can provide without having to physically visit your company’s location, and then being directed to your website anyway.

Twitter
Just like Facebook, Twitter can also be used as a tool for your business growth. Unlike Facebook, you can only post brief thoughts or descriptions. Twitter has a character limit of up to 140 characters per post. Most users or business owners post their updates with links to a product or a certain topic with the intention of directing readers to their website.

Twitter has several uses but is used primarily for specific reasons. Individuals use twitter for fast updates on their followers or friends. Business owners use Twitter as a marketing strategy tool. Like Facebook, users can also share information from other websites as well as ‘following’ what you or your organisation have to say as it is posted.

Your creativity really is key when it comes to Twitter due to the limited character count. And it’s imperative to post regularly to let your followers know that you’re still there!

Pinterest
When it comes to traffic, Pinterest is one of the most powerful social media platforms using images or photos. Pinterest provides the opportunity for business owners to post or advertise their products. You can link the category of your post by hashtags which are achieved by adding # before a word or phrase. For example, if your post is about “tools”, you can hashtag it by typing “#tools”. That way when people click it, they can easily see all posts that are related to “tools”.

Your Ideas
Do you have your social networking profiles set up on any or all of the social networking sites mentioned here? Are they helping you in any way? Feel free to let us know your thoughts by commenting on our Facebook Page.

 

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6 Reasons Why a Website is Important for your Business

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line 
It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.

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The 6 Online Marketing Strategies Every Entrepreneur Needs

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful of online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”

What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:

  • Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
  • Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
  • Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
  • Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
  • Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

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