Web Design In Zambia

Web Design in Zambia

Why do I need a website for my business?

Web Design in Zambia

This is a question I am often asked and I must say I never seize to be amazed. Web Design in Zambia is still something novel to a lot of small businesses, this may be the reason they remain small, frankly speaking. What many businesses coming up realize too late is the competition is tough in the market place, mere existence is not enough. Statistics say 5% of business start-ups make it through the first five years of operation. If this doesn’t paint the right picture on the need for a company to market itself well I don’t know what will. Of Course, some companies fail due to bad management and all, but there are very good business models that fail due to lack of exposure.

Old Vs New

Online Marketing Zambia

Since we are stressing on the importance of exposure as a business, what ways can you market yourself better? How has it been done and how is the competition doing it today? These are questions you should ask yourself as you move forward. Some traditional ways of marketing may still be relevant but most of them are becoming obsolete. A website is a must for every business that takes itself seriously. The world we are living today is becoming more and more digital by the minute. Information is now at our fingertips, relevant market players have long since adapted to this reality and make use of websites, online marketing to reach potential customers.

Good and Bad Websites

Web Design Zambia

Sad to say but having a website is not enough, the quality of your website is also an important aspect. Bad websites are as good as having none, you should pick your developer carefully as the wise say cheap is usually expensive. A good website, first of all, has to be responsive on all platforms. I’m talking about on desktops, laptops, tablets, and mobile phones it has to be clearly readable on all these devices. Another quality of a good website is speed, the speed at which the website loads on devices, you don’t want potential clients to get bored whilst your website is still loading. You can measure the speed of your website using websites such as Pingdom they tell you the size, speed and other aspects about your website. A good website should have several pages and enough content to be regarded as an authority in your industry. I can not say this enough DO NOT DO ONE PAGED WEBSITES. One paged sites will not be taken seriously by the Google algorithm and you can’t organically attract good traffic. Search Engine Optimisation is another quality of a good website, make sure your website is optimised for google, bing and other search engines. Writing blog news like this article you are reading covering topics around your area of business is also very good for your website as Google will recognise you as an authority within your field. These are some of the factors that determine if a website is a good one or not. If you would like us to do a full audit for your current website for free or maybe you would like to upgrade your website contact us.

You Get What You Pay For

Cheap websites will give you cheap results, apart from appearance there is much more to a website that will aid you in your success. Get a well-versed professional to do your website development and ask them about some of the tips we shared to access if they can make a good website for your business.

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Should You Google Adwords for Business

To get the most out of Google AdWords and online advertising in general , it’s critical to understand exactly how it works and what it can do for your business if done well.

Just about every business has dabbled in some kind of pay-per-click (PPC) advertising. Just as it sounds, PPC is a type of advertising and Internet marketing where you pay a fee every time someone clicks on one of your ads. The goal is to increase your website traffic, which ideally drives more sales and better search engine rankings. Arguably, when businesses choose to use Google AdWords they are leveraging the king of PPC advertising.

While a number of businesses sing Google AdWords’ praises, it can quickly become a money pit for others. Let’s take a look at some of the pros and cons of using Google AdWords to help you determine if this is an appropriate advertising measure for your business:

Pro: Target Specific Traffic

One of the biggest reasons businesses use Google AdWords is the ability to direct targeted traffic to your website. By using specific keywords related to your business, people searching for your service or product are serious about buying. This means, if they click on your ad and visit your website, there’s a good chance they will convert from prospect to customer. With Google AdWords you can also target by location, which is beneficial for restaurants, hotels, and other local businesses.

Con: A Learning Curve

There’s no easy way to become a master of Google AdWords. It is a game you have to master through experience and testing. This isn’t always an option for those with limited time and small budgets. If you don’t know how to select your keywords of budget your campaigns, you can end up spending more than you make.

Pro: Easy Measurability

Your marketing is only as successful as your tracking and measuring. With Google AdWords, you can measure every element of your marketing campaign. You’ll know exactly how much you’re spending, how effective the effort is, and what your return on investment is. This can make it easy for you to determine whether this form of advertising is working for your business.

Con: Potential to Lose Money

As we stated earlier, you can quickly spend money and see little to no results if you don’t understand how Google AdWords works, how to monitor campaigns, and how to make the most of your keywords. For one, Google evaluates how your campaigns are organized. If you have a poor quality landing page or if it doesn’t meet Google’s guidelines, your quality score will decrease. The lower quality score you have, the more you have to pay for the keywords you want. Additionally, it’s pricey to use valuable, and competitive keywords. The more advertisers using your desired keywords, the more expensive it will be. You could end up paying $5 per click and deplete your budget very quickly. Often, large companies with big budgets are the only ones that can afford popular keywords.

Pro: Faster than SEO

In driving traffic to your website via ads, Google AdWords also helps your SEO. It’s also more instantaneous than the old-fashioned SEO techniques – changing titles, headings, and meta tags – which can take months to implement and see results. According to research conducted by Moz, Google AdWords can even be more effective at converting than organic search traffic – twice as well, in fact. Thats not to say that traditional SEO doesn’t matter. In fact, if you’re looking to improve SEO rankings read our guide How Rich Schema Structured Markup Helps to Improve SEO Ranking

Con: Be Careful With Google’s Recommendations

If you’re going to use Google AdWords, remember this: Google is making money off your campaigns. This means they are likely going to recommend that you pay more and pursue more popular (and more expensive) keywords in order to get listed on the first page of Google. While these suggestions can be nice, you have to be smart about your strategies. Run your first campaign to determine what price you actually end up paying per click. Then you can adjust your campaign settings based on your needs, not what Google wants.

As you can see, Google AdWords can be very powerful for those that know what they’re doing. If you want to harness the powers of Google AdWords, but aren’t a master yourself, consider working with a marketing agency or someone who is well-versed in the intricacies and nuances of creating effective and cost-friendly campaigns.

source: digital style

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5 Reasons Why Internet Marketing Is Important For Your Business

Importance of online marketing

Internet Marketing

To market yourself and to promote your products and services, you need the support of internet marketing. If you are planning to start a business or you are on your way and want to improve your business you can hire an online marketing agency which takes care of all activities from designing the website for your business to implementing various marketing techniques including Internet marketing. Internet marketing will help you in improving your business brand visibility, traffic and sales. Below are the top 5 reasons why internet marketing is important for your business.

To increase the visibility of your business

These days everything can be done online from buying movie tickets, to buying furniture for the home. The Internet has brought tremendous changes to our lifestyle. Every business should recognise this and establish their presence on the internet. Internet marketing is beneficial for all the types of businesses. This will allow you to expand your visibility to a larger population.

To connect with the customers

Social media marketing allows you to connect with your potential and returning customers. Update your customers with the new or latest features of your business. You can publicise the upcoming products or services and give a small description of these good and services to your customers. By doing this you can attract new customers in the future.

To cope up with the competition

These days people are able to access and purchase a wide range of goods from online with the help of internet. It is very crucial for any business to maintain the competition against the small, local and large online retailers and businesses. Businesses should make proper use of the internet marketing.

It is good for research and development

You can research good keywords which suits your business. You can make use of these keywords in your business to place your site on the top of the search engine results. Proper keyword usage allows you to drive potential traffic to your site. this is the best way to win new customers.

Legitimate yourself

By establishing and maintaining the presence online, business can show their customers that their business is active, dynamic and working to improve and is trying to grow. The Internet allows local businesses to legitimate themselves as successful companies. By this they will be able to win and retain a large customer base.

source: tisindia

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