Advantages of Social Media Platforms in your Business Website

A website is a set of pages with a single domain that can be accessed via the internet. Almost every savvy business owner today owns their own website to either boost sales, showcase their services or products or, as is most often the case, accomplish both.

Business websites can help every individual see the services and products a business has to offer without physically visiting the company’s offices or showrooms, depending on the nature of the business. Having a website benefits a company in more than one way, but the major advantage is it provides an avenue for business growth. Business owners can connect their website to various social networking platforms. These tools can then be used to attract visitors to their website. Below are few of the major social networking sites that most people use and their specific advantages.

Facebook
Facebook is one of the leading social networking platforms consisting of a significantly large number of users. Company owners can create a Facebook Page for their business where they can customise, upload pictures and post videos of any nature (within reason of course). More importantly, they can post updates about their products and service offerings. It’s important for Facebook pages to have an effective design. This will attract users to follow your page, given its appeal and relevant content. It’s been proven that posting events or content with an image will help you gain more followers. Most Facebook users don’t bother to check updates which consist purely of text.

Post events or thoughts your audience will enjoy and appreciate. This will prompt more sharing of your posts. Uploading pictures about your products along with information will help followers or potential customers know more about what you can provide without having to physically visit your company’s location, and then being directed to your website anyway.

Twitter
Just like Facebook, Twitter can also be used as a tool for your business growth. Unlike Facebook, you can only post brief thoughts or descriptions. Twitter has a character limit of up to 140 characters per post. Most users or business owners post their updates with links to a product or a certain topic with the intention of directing readers to their website.

Twitter has several uses but is used primarily for specific reasons. Individuals use twitter for fast updates on their followers or friends. Business owners use Twitter as a marketing strategy tool. Like Facebook, users can also share information from other websites as well as ‘following’ what you or your organisation have to say as it is posted.

Your creativity really is key when it comes to Twitter due to the limited character count. And it’s imperative to post regularly to let your followers know that you’re still there!

Pinterest
When it comes to traffic, Pinterest is one of the most powerful social media platforms using images or photos. Pinterest provides the opportunity for business owners to post or advertise their products. You can link the category of your post by hashtags which are achieved by adding # before a word or phrase. For example, if your post is about “tools”, you can hashtag it by typing “#tools”. That way when people click it, they can easily see all posts that are related to “tools”.

Your Ideas
Do you have your social networking profiles set up on any or all of the social networking sites mentioned here? Are they helping you in any way? Feel free to let us know your thoughts by commenting on our Facebook Page.

 

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6 Reasons Why a Website is Important for your Business

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line 
It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.

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The 6 Online Marketing Strategies Every Entrepreneur Needs

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful of online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”

What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:

  • Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
  • Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
  • Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
  • Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
  • Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

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